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Event
Planning Timeline
Now
and throughout the planning process:
6
months before your Event:
- Purpose:
Lay out your goals for the Event. Who do you
want to reach, and what are the results you want to achieve? Determine
what your objectives are and figure out how to approach them. Do
you want your Event to introduce people in your community to your
church (cultivating)? Do you want to utilize this program for planting
seeds in the hearts of your attendees? Do you want to give a complete
message with a mechanism for responding (reaping)?
- Plan:
Make a list of everything you'll need for the Event.
This guide will give you many helpful suggestions. Do you
need to make travel arrangements for the performer? Will you serve
any refreshments at the Event? Where will you hold the Event? How
many people will you need to accommodate? How many volunteers will
you need to help out before, during, and after the Event? Will you
need to prepare response cards or surveys for newcomers to your
church to fill out? What about tickets, posters, publicity?
- Prepare:
Determine what your resources are and estimate your
budget. Then look over your list of needs and figure out how
to meet each one with the resources you have. Will you sell tickets
to offset the cost of the Event, or do you have the budget to absorb
the whole cost? Check out Easy
Budget Boosters for more ideas.
4-5
months before your Event:
- Parcel
Out the Jobs: Don't do everything on your own!
Gather a list of people who are willing to help. Check out
our list of volunteer job descriptions. Look over your plan and
make a list of everything that needs to be done, complete with deadlines.
Then, assign jobs to names. Delegating out some of the work will
make planning this Event manageable. BUILD YOUR Event TEAM.
- Procure:
Make sure you have everything you need lined up and
ready to go. Do you have a suitable location, and will it
be available when you want it? What about decorations and food?
Call your entertainer(s), your volunteers, your location (if not
on your organization's property) and any other suppliers. Be sure
to get travel and hotel arrangements for the performers taken care
of in advance. If you have delegated these jobs to others, call
to make sure everything is on track.
The last two
months before your Event:
- Promote:
Let everyone know what is going on. Get your
members involved in getting the word out to their unchurched friends
and neighbors. Send out the invitations, fliers, memos, etc. Make
sure everyone knows the who, what, where, and when. Get your posters
up where they will be seen, put an insert in the bulletin and make
sure announcements are made. Have your Senior Pastor announce and
endorse this Event from the pulpit. Outreach Inc. offers a variety
of cost-effective tools to promote your Event. Check out everything
from banners & posters to mailings & door hangers to websites
& invitations.
- Publicize:
Investigate ways to inexpensively get the word out to
your community: can you get a public service announcement on the
radio? Have you tried calling the local newspaper or TV station
to do a feature story on your Event? A well-written press release
may be your best ticket to getting the media to send your information
out for free! In addition, put up posters in your community, and
mail out fliers to non-members.
1-2
weeks before your Event:
- Preview: Double
check everything the week of the Event. Avoid any last minute
stress by prEventing problems before they occur. Call your volunteers
or send out reminders, call the caterer, the performer, and anyone
else involved to make sure that things are in order. Double check
dates and times to make sure there has been no miscommunication.
Check your list of things to do and make sure you haven't left anything
out. Take the extra effort now to confirm everything so that you
can relax later.
The
day of the Event:
- Pitch
in: Be
at the Event as early as possible in order to oversee the
set-up and other preparations. Be on hand for any last minute questions
and lend a hand where needed!
- Party! Your
hard work will pay off. Enjoy the moment and appreciate the
memories of the Event. It's a great feeling seeing something you
planned become a huge success.
1-2
weeks after your Event:
- Post-performance
follow-up: Compile names and contact information
so that you can get in touch with all of the non-members who attended
the Event. Whether you distributed a door prize form, registration
card, review card, or a survey to fill out, gather them all into
a comprehensive list and make sure you follow-up through calls and
mailings. Also, get your volunteers to fill out a review and get
their input and suggestions for follow-up or for another Event next
year.
- Team
debriefing: Hold an Event debriefing with your team.
Ask them what they liked and didn't like about the Event. Use their
ideas and insight to plan how your next Event can be even better.
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